(Garrett Leight from Mohawk General Store)
The people have spoken, and they have demanded a Where do the cool girls shop? series. (But you just launched a new series! I KNOW, IT'S CRAZY.)
To start, I figured I'd hit up some of ESB's best/coolest shoppers. Duh.
Here's Rachel A\\\\\, who just so happens to live in my neighborhood and also has AMAZING HAIR. Is that relevant? I think yes.
Anyhoo. Here she is, with a guide to shopping Los Angeles/online/the mall/your mom's closet....
Los Angeles is, bar none, the most versatile clothes-shopping city on the west coast. We're equal opportunity -- whether you want to look like a hipster farmhand, a platinum-card princess, or a derby doll, we've got you covered. Still, I’m such a magpie scrounging clothes from all over the damn place that when asked to share my favorite places to shop, I generally freeze up. A list of where I wished I shopped, or where I solely window-shop, would be far easier… but for the first time (only for you, ESB), I'll try. My top places where I’ve actually bought more than one thing ever include:
aerie - The "vintage lace bikini" from AE's aerie line is my biggest life-improvement secret. You're welcome.
(Vintage lace bikini from aerie)
American Rag - Their denim bar is the best. Stuff that isn't sold anywhere (Naked & Famous!) turns up there. I haven't bought anything else at AmRag in years but if your pockets are deep it's a great resource for everything else, too. P.S. My second-favorite jeans are from Forever 21.
ASOS - THE BEST ONLINE SHOPPING EVAR. Shipping is always free, there's a new vintage section that seems really rad, and their sales are great for stuff like a wool-and-leather cape that sounds insane but turns out to be indispensable.
Barneys - Since we don't have Bergdorfs, when you need big-girl clothes the next best is Barneys.
Designer sample sales - 100% A-#1 way to shop. Every LA-based designer has to get rid of backstock at some point, and R29 is really good at tracking all the upcoming sales.
Jet Rag - for vintage that isn't (necessarily) costumey, Jet Rag is a joy. Their racks of everything-under-the-sun are arranged by category and color (<3 <3); they have loads of great leather jackets and so-hot-right-now vintage Hawaiian shirts if you want to bring your guy along; I got my Enid Coleslaw outfit there; and my very favorite skinny teal belt is from their weekly $1 Sunday sale.
[Editor's Note: I've now been living in LA for 7+ years. How have I never heard of the $1 Sunday sale??]
J.Crew - wait for their sales, when all the best weird sweaters, ugly-patterned pencil skirts and sherbet-color ballet flats get marked way way down. I also want 9 million of their super-flattering "perfect-fit" tank tops to wear under EVERYTHING.
Jenette Bras - for those on the stacked side (or just weirdly sized like me), Jenette's skivvies selection and ferociously knowledgable ladies are lifesavers.
Mohawk General Store - I hate how much I like Mohawk General. Their independent clothing and shoe designer roster is flawless, but it's the gorgeous mid-century decor, jewelry by my lovely friend Kristen Elspeth (OBSESSED with the silver finger chain I just got from her), Garrett Leight glasses, CDG clutches, and Mast Bros. chocolate that make you want to move in.
My lady relatives - I've raided the closets of my mother, my stepmother, my aunts, my grandma, my other grandma, my best friend's grandma, my mother's boyfriend's mother… this isn't a store, it’s just a tip: befriend All The Moms.
Steven Alan - I used to work in Venice and stop into the neighboring SA store almost daily to try on shoes by Marais and Rachel Comey, floral button-downs, leather bags, and the wonderfullest little gold rings made by Steven's dad.
(Boyfriend shirt from Steven Alan)
Zara - fun for basics, incredible for shoes. SHOES SHOES SHOES. SHOES.
If you're interested in writing a guide to shopping your city/the mall/online/your mom's closet (or whatever your version of that is), hit me up!